What would it take for salsa to have a revival?

The exposure to his listener base is all that's needed. Same with Bad Bunny, Nathy Peluso, Daddy Yankee, Rauw Alejandro and others. The exposure matters a ton.
I think the Bad Bunny Superbowl performance will have a decent positive effect. There's already so much positive and negative press about it. If they have a nice clean performance to the Baile Inolvidable portion, might help drive more people to take up salsa.

I've already seen so many new dancers in the scene in 2025 from this song alone. I don't personally love the song, I think its just okay, but I hear it at least once a week at socials, and it gets everyone onto the floor and singing and dancing, especially the younger newer crowd.
 
Curious entry in this reggaetón -> salsa revival pipeline: Melanie Santiler with Deja la sonsera

Curious in the sense that this is a young singer from La Habana who rather has a reggaetón/reparto background. She lists artists like Rosalía and Nathy Peluso as influences (and Nathy Peluso's influence in that track above is palpable). And now she's recording salsa/bolero/chachachá via that angle -- I'd love to know if she's in touch with the timba scene at all but I kind of doubt it.
 
Anyone willing to listen to and summarize this podcast on "is Bad Bunny salsa?"?

It was recorded in spanish this july at Benidorm Dance Fest (Spain), the most known of the talking guests are Nerea Perez y Jorge Ataca. If you click on subtitles you get english subtitles. One hour long and scrolling through it I didn't hear something that called my attention, so I don't feel like really hearing through it.
 
Anyone willing to listen to and summarize this podcast on "is Bad Bunny salsa?"?

I worked painstakingly through the night to produce this summary for you.

nah...I had a skim through, but couldnt find the bits where they talk about whats in the title... so i ran it through AI sites for transcript and summary.

English summary (what they actually argue)​


This is a lively roundtable with salsa/bachata professionals about tradition vs innovation in music and dance, and the “Bad Bunny salsa” debate is used as a flashpoint/example.


1) “How much modernity can salsa handle?”​


Two camps show up (and the hosts keep pushing “balance”):


  • Pro-innovation (but keep the base): Salsa and dance have to evolve. Innovation isn’t “destroying” salsa if teachers keep the fundamentals and people also keep learning the roots.
  • Worried about losing roots: Too much innovation can dilute the tradition, especially if instructors stop teaching the history, instruments, and foundational rhythms.

They keep returning to the idea that teachers decide the future because they choose what beginners hear first and what “culture” gets passed on.


2) How teachers handle “new salsa” in beginner classes​


This becomes the practical heart of the debate:


  • Some teachers start with more modern / familiar-sounding songs because it hooks beginners faster (they recognize the vibe, the rhythm feels “easier”).
  • Others start with son / classic salsa lineage (explaining where salsa comes from) and choose artists that feel classic but still accessible, like Gilberto Santa Rosa or Óscar D’León.

A memorable analogy is basically: “You seduce them with the fun stuff, then once they’re in love, you introduce Tito Rodríguez / the classics.” (They say it in a comedic way.)


3) The “Bad Bunny / commercial artists doing salsa” controversy​


This is where the title’s theme lands:


Point A (skeptical/purist-ish):


  • They argue that calling someone like Bad Bunny a “salsero” can feel like disrespecting the people who built salsa historically (live coros, old-school vocal style, the full tradition).

Point B (pragmatic/bridge-building):


  • Others say: if a mainstream star releases a salsa track with real musicians, it’s not “one button = salsa.” It can be a gateway that brings new people to salsa classes and socials.
  • A key line of logic: “What doesn’t get consumed doesn’t get produced.” So if the community wants more salsa, they should actually stream/support these new salsa releases too.

They also talk about economics:


  • Salsa is expensive to produce (big orchestration / lots of musicians). That makes it harder for “new salsa” to be made at scale compared to simpler pop/urban production.

4) Quick audience poll: old-school vs modern​


They do a show-of-hands style poll about preference (traditional vs modern). It’s a bit chaotic/funny, but the takeaway is:


  • People often start with accessible stuff (e.g., Marc Anthony), then as they develop taste they appreciate deeper/classic/complex salsa more.

5) “Spicy” rapid-fire questions (fun but revealing)​


They do quick A/B questions, and the answers reinforce their values:


  • “Technique or sabor?” → Sabor, but technique matters too.
  • Best dance vs best hookup on a congress night → best dance.
  • Connection with a basic dancer vs advanced with no connection → connection.
  • Respect from peers vs big public success → one chooses the public.

6) Audience Q: social exposure / always “on” (socials, congresses, social media)​


They get serious here:


  • One speaker says they protect their energy “tank” and recharge via routines, meditation, and staying grounded in self-worth (not external validation).
  • Another says cameras can ruin authenticity in socials: people switch into “performance mode” for Instagram instead of actually dancing.
  • Others say they’re not naturally “social media people” and prefer direct real-life energy, but accept that visibility matters now.

7) Audience Q: how they became “known”​


They emphasize:


  • Winning competitions helps as a credential, but it doesn’t guarantee work.
  • What gets you hired repeatedly is quality teaching, good shows, being reliable, and networking.
  • Some mention building credibility by investing years in an established company before branching out.



Condensed English translation (key parts, in their tone)​


Here are the most important “title-topic” moments translated cleanly:


Tradition vs innovation​


  • “If you showed today’s salsa to someone from when salsa/son was born, they might say we destroyed it… but everything evolves. The key is integrating the new without losing the base.”
  • “Balance. The old say evolution is wrong; the new say that’s ‘old people talk.’ Balance.”

Beginners & modern music​


  • “A new student likes what’s currently sounding. If you hook them with something familiar, the rhythm enters easier — then you introduce the history, the orchestras, the instruments.”
  • “In my beginners’ classes I start with son — I explain where salsa comes from. I don’t go straight to commercial back-and-forth.”

Bad Bunny as “salsa”​


  • “If we call Bad Bunny a ‘salsero’… it can feel like we’re killing the musicians who truly created salsa. He can make a salsa track with amazing salsa musicians, but it’s not the same as the old-school live coro tradition.”
  • “But also: salsa is expensive to produce — a full orchestra costs money. And if we want more salsa, we have to support what’s being released. What isn’t consumed won’t be produced.”

Cameras / social media​


  • “When a camera appears, people disconnect from the dance and start ‘acting’ for the video.”
  • “I don’t change for a camera anymore. If I’m having a calm dance, the camera doesn’t change it.”



“References” mentioned in the talk — and what they refer to​


These aren’t random names; they’re the backbone of the “old school vs new school” framing:


Rauw Alejandro & “Tú Con Él” (Frankie Ruiz reference)​


They mention that some students discovered salsa because Rauw Alejandro released a salsa version, and many didn’t know it’s a version of a classic by Frankie Ruiz. Billboard specifically notes Rauw’s “Tú Con Él” as a cover of Frankie Ruiz’s classic salsa romántica. Billboard+1


Bad Bunny & salsa / “Baile Inolvidable”​


They treat Bad Bunny as the emblem of the controversy: a mega-urban artist touching salsa traditions. Bad Bunny’s work in recent years has explicitly drawn from Puerto Rican musical roots and includes tracks that evoke salsa styles (including “BAILE INoLVIDABLE”). Le Monde.fr+1


The event context​


This is happening at Benidorm Dance Fest 2025, which is a multi-day Latin dance festival with shows/workshops/socials. Visit Benidorm+1
 
I worked painstakingly through the night to produce this summary for you.

nah...I had a skim through, but couldnt find the bits where they talk about whats in the title... so i ran it through AI sites for transcript and summary.


Thanks.

I was thinking put it through AI to get summary. :)
 
so i ran it through AI sites for transcript and summary.
I didn't know it works so good, it's easy to underestimate AI. Thanks for giving an example, I may use that in future.

Talks tend to be more interesting and more frankly the lesser people are involved. And when being public and even filmed you can skip some type of questions as people will not answer frankly (unless they are very disagreeable persons like Donald Trump or Klaus Kinski).
They do quick A/B questions, and the answers reinforce their values:
  • “Technique or sabor?” → Sabor, but technique matters too.
  • Best dance vs best hookup on a congress night → best dance.
  • Connection with a basic dancer vs advanced with no connection → connection.
  • Respect from peers vs big public success → one chooses the public.
It's pretty useless to ask this in public. We see people doing the opposite but they will say different. The whole discussion seems more part of the entertainment of that dance weekend. I'd prefer private one-on-one talks.
 
I think the Bad Bunny Superbowl performance will have a decent positive effect. There's already so much positive and negative press about it. If they have a nice clean performance to the Baile Inolvidable portion, might help drive more people to take up salsa.
A nice teaser for his superbowl show on Feb 8 was now released and shows a crowd dancing to his salsa song, with letters in the end saying "The world will dance".

 
On the Cuban side marketing 'timba' as a new dance style seems to be re-energising things a bit.

Though for the life of me I can't figure out why or how this is different to casino danced to timba music we've all been doing for years. But I'm middle aged now so maybe I just don't get it
 
On the Cuban side marketing 'timba' as a new dance style seems to be re-energising things a bit.

Though for the life of me I can't figure out why or how this is different to casino danced to timba music we've all been doing for years. But I'm middle aged now so maybe I just don't get it

For better or worse it's been rumbafied, afrofied, and sueltafied, that's the difference.

And so as most of us know it's a perpetual source of outrage fuel for the Casino Messiah.
 
For better or worse it's been rumbafied, afrofied, and sueltafied, that's the difference.

And so as most of us know it's a perpetual source of outrage fuel for the Casino Messiah.
Casino and timba dancing were used interchangeably when i first started. The casino events would be labeled either Timba or Salsa. I can’t recall if the label “Cuban salsa” was used in the event name.
 
Casino and timba dancing were used interchangeably when i first started. The casino events would be labeled either Timba or Salsa. I can’t recall if the label “Cuban salsa” was used in the event name.

"Cuban Salsa" goes way back, the purists howl at the moon over this one although they sort of have a point. I think calling the dance "timba" is relatively newish, also makes ppl howl at the moon, again they have a point.

Finally, if I had a dollar for every salsa event that was billed as "Havana Nights"...
 
"Cuban Salsa" goes way back, the purists howl at the moon over this one although they sort of have a point. I think calling the dance "timba" is relatively newish, also makes ppl howl at the moon, again they have a point.

Finally, if I had a dollar for every salsa event that was billed as "Havana Nights"...
How newish? Both locally on the SF it was used since 2000s.

Haha even the regular Latin club night with regatton is called “Havana nights”.
 
How newish? Both locally on the SF it was used since 2000s.

Haha even the regular Latin club night with regatton is called “Havana nights”.
If you mean calling your event Timba Something Something then we are aligned.

But saying "I am a timba dance instructor, come to my timba class tomorrow" I only started hearing stuff like that w/in the last 10 yrs or so.

Maybe San Fran has been more progressive in that regard :)
 
On the Cuban side marketing 'timba' as a new dance style seems to be re-energising things a bit.

Though for the life of me I can't figure out why or how this is different to casino danced to timba music we've all been doing for years. But I'm middle aged now so maybe I just don't get it
Much much more reoarto.
 
Back
Top