Here are some thoughts based on my experience with Salsa in my country. - Salsa is not very open to the public. We're a closed community. I'm not referring to the obvious fact that "regular" people can't dance salsa, it's that most of them don't even know that salsa exists, and that it's so much fun. Salsa is not part of pop culture. Unless you're a fan, you'd never notice it when it's mentioned on TV. - Salsa congresses are, largely, a waste of money. Congresses are rare, and when they do happen, they're too loaded. They bring lots of international instructors, and there are usually two workshops running side by side. What happens is that you actually pay double, both for the workshop you actually take, AND for the alternative. After loaded day of workshops comes the party. By this time you're usually to tired. If there's a party the night before the workshops, you're too tired to learn properly. Most workhsops I've attended only teach people some combos. While some combos might be fun to use at parties, I don't think learning a combo is worth 50$, even if it's taught by an international instructor. I don't know about you, but in my country 50$ is a lot of money. Combos were extremely useful when I was an an absolute beginner and I realized there was way more to Salsa than basic step and I learned about closed position in Bachata. But after a while, if you're interested in combos you can always "buy the DVD". Other useful workshops are theoretical workshops, like musicality workshops, when they actually tell you when to freestyle and when to do partnerwork, and which moves best match a certain part of the song. But sadly there is not enough of that. I don't know about privates. I've only recently noticed that an international instructor would give private lessons the day after the congress, and I guess they're worth it, but they're way too expensive. So I think the only reason this business model holds is that there are enough people obsessed by salsa to keep it running. But that doesn't make it a viable one. How would you change it? How would you make salsa more popular? For once, I'd make congresses cheaper - I'd hold them more often and I wouldn't bring so many international instructors. One instructor (or a couple - guy & girl) is enough. This way, it will be cheaper and there is some continuity in the learning process.