Yeah, even in Japan, as background music on variety shows and CMs all the time now! There's an actor, Ken Matsudaira, who dresses as samurai in gold lame and does the samba! (It's called "Matsu-ken Samba"" and folks young & old are humming along!) Saw a commercial this morning where a sexy ballroom latin couple was touting a hair-growth product called "Gush". (Had a tad of decent dancing & catchy music at least!)